Google Play is a central part of the Android experience. New users personalize their devices with apps, games, and other Google Play content. Existing users return regularly to see what's trending and new. Downloading new apps is extremely convenient and fast— Google Play pushes apps to the user's devices instantly, over the air.Google Play is also a top destination for web users. Anyone with a browser can explore Google Play on the web. Android users can even buy and install the apps they want and Google Play pushes them automatically to their devices with no cables required.